Using Embodied PR to Share Your Story & Stand in Your Values with Crystina Rowntree

In this episode of CosmicRX Radio, we sit down with Cosmic Baddie and publicist Crystina Rowntree to discuss a values-driven, heart-centered approach to expanding your visibility, stepping into your authentic message, and calling in your true energetic community. Together they share the importance of sharing your story and speaking your truths, as well as how to combat imposter syndrome and embrace a smaller audience.

Crystina Rowntree is a passionate creative with over 10 years of experience in public relations, strategic partnerships, media communications, and talent management. She has had the pleasure of working in many industries including radio, podcasting, beauty, and concerts and events. In 2024, Crystina left corporate life to provide embodied and affordable services to entrepreneurs and creatives who inspire her (like you!) Nothing lights her up more than working with diverse voices, changemakers, founders, thought leaders, and small businesses aiming to do more good for their audience and the world at large.

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Key Takeaways:

• The power of embodied, authentic public relations.
• Counteracting your inner imposter with a ‘Saboteur Journal’.
• Champion small audiences and horizontal networking.
• Authenticity is your shield against cancel culture.
• Reimagining and embracing the matriarchal village.

We are born right now, on purpose, with a purpose. Your power is innate. If you were not so powerful, why would the world work so hard to make you forget it, disconnect from it, and outsource it?

Alright, you cosmic baddie. Tune in next week… and, until then, remember: love yourself fully, work your magic and take no shit! 

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Unlock Magnetic Message [5/18 - 6/20/2026]

Transcript

Madi Murphy: 1:21

Welcome to Cosmic RX Radio, a podcast that gives you real life tools of spiritual empowerment and pure hype. I'm your host and intuitive guide, Maddie Murphy. I'll be serving up your weekly energy readings, cosmic boss interviews, and astro inspiration. Are you ready to love yourself more, manifest your dream life, and own your magic? Let's jump in. Welcome, my cosmic baddies, my bad bitches with the good hearts. Welcome to a very special episode. You're definitely gonna want to be locked in for this one, because I'm bringing on, you know, a lot of people like to gatekeep, keep people a secret weapon. I don't believe in that. I believe in, like, the celestial weapons that we need to share and amplify in our community, so today I have on Christina a beloved friend, community member, former client, mentee turned my publicist podcast tour expert goddess, who really guided me through a really empowering journey in a lot of ways, but specifically around bringing my book baby out in the world as someone who has her Chiron in Gemini and is a Virgo, a Cancer rising. I struggle with, like, being seen, I struggle with promoting myself or a book or all these things, and in Christina's hands it really helped me transform the experience from something that felt like a chore, or like stressful, or like making me sweat into something that was such a gift. It was so liberating, it was so life-giving. And I got to meet so many amazing people. So I thought, in these times, who better to have on than someone who can help us be seen, share our story, step into our voice, step into our visibility, so we can share our vision with the world. Welcome, my beloved Christina, to the podcast. I feel like you're a part of the podcast. I won't say welcome, but I'm like, I feel like you've been here since day one.

Crystina Rowntree: 3:17

Yeah, I was gonna start by saying, first of all, thank you for having me. I'm so honored and so excited. I've been listening to the podcast since 2022 so this is honestly a dream come true, like a full circle moment for me, because I have been a cosmic baddie for the last four years, started with your cohort and then working with you and everything. I'm just like, this could not be more aligned, and if you would have told me four years ago that I was gonna go on my favorite podcast, I probably wouldn't have believed you.

Madi Murphy: 3:45

I love it. Magic is so real, and you have been such a gift to me, and you're just a gift, but you're also like a certified baddie, a certified bad bitch in your field. So, we're going to get into a little bit today of what I want to leave people with is what you do, what you help people do, step into their visibility, share their voice on a personal level, on a planetary level, like, why is this important right now? Give people some real, accessible, practical, easy to apply tools from all this. Before we get into all of this, I introduced you. You're a publicist, you help people plan podcasters. What does this mean? Because we were talking before we click record that people are like, I think we all know, like a movie like a publicist running around like a cute little like skirt suit and like clicky clacky heels and we're like they seem like they have a cool job but what what do you actually do as a publicist

Crystina Rowntree: 4:35

I know I usually tell people like think Samantha Jones from Sykes in the City but like you never really know what she's actually doing you just going to all the parties and she's connecting this and this person, and having meetings with this celebrity, and this company, and this designer, and my line of work, or what I'm doing, is definitely not as glamorous, but it's a little bit by choice, but she's always been like my spirit animal, she's been on my vision board for years and years, just because I love that she just gets shit done, yeah, I think that's the biggest question that I get asked is, well, what is PR, and what does a publicist do? So the simplest answer is that they help you basically announce, think of PR as your coming out party, right? You've really honed in on this is my business, this is my brand, this is what I want to say, this is what I want to release, and your publicist kind of gives you like a coming out party, they're like, okay, now everybody needs to know about it, so it gets a really bad rep, because in any industry, especially in entertainment, and we all know, we all see what's going on right now, but it can get a bad rap, because a lot of times it can be a little bit self-serving, or it can seem a little bit like you're having to make like crazy, like under the table deals, or that everything is run by money, and I'm not saying that's not the truth in some places. It's actually why I wanted to venture off on my own, because I really wanted to control, basically I wanted to be able to control who I worked with and be able to amplify. Spiritual thought leaders and spiritual business owners, people who are tapped in, who really want to serve the community, whatever the community that they're in, that's who I really want to amplify. So, thinking less of PR as like an ego thing and more of a service, so it's really coming like your Diana Ross moment, I have her on my wall because I love her and I always try to draw from her energy, but like that I'm coming out, this is what I have to offer, this is how I want to serve the community, and as a publicist, I'm really there to serve my clients and make sure that I'm representing them, really showing off their work, what their expertise is, and getting them aligned opportunities, so that they can really reach those audiences that are going to really resonate with their message and become part of their community, because I think that the strongest thing that we have right now is community and our voice, and we want to attract, right, we want to attract more of those baddies, those people who are living in alignment because that's how we're going to ignite the larger change and the larger conversations based on what our values are.

Madi Murphy: 7:13

Oh, that's it, baby, that's it. The vision, the voice, the visibility anchored in our values to find our people and create this like divine grid work. Years ago, I had this image of a grid work over on our planet where I'm like, oh, we're all like sharing our voice and we're showing up knowing that no one, one person, is gonna fix anything going on, but like together when I hear your voice and resonate with my voice, okay? Like, you've created, right, like a fractal, and now we're connected in the web, like, okay, and then we reach out, and I feel it building in so much, and it's so cool. I want to point out, before we record it, you said something about embodied PR, and I think I don't know if this is like a term you should trademark this. I probably should, you probably should, because you were saying that, and I like took a note. I think one thing you do so well, and I hope if someone's listening to me, want to work with you, that this is maybe isn't it catches their little intuitive nudge, or if someone's just wanting to go out and share more of themselves, thinking about this embodied PR, like you first of all, you walk the walk and you walk the talk both ways, like you are just you are who you are, and you really give so much care, like working for you as your client, like I have been an entrepreneur for over a decade now, for 12 years, and so I've worked with every kind of PR publicist marketing up and down in New York City and across the world that you could imagine, and so many of them are like just so much fluff, where I'm like, okay, you're like not even listening to me, and you're like running me around circles and telling me you're doing all this stuff, but I'm not really like feeling the results of it, and I understand sometimes it's a hard feel, because it's not always quantitative things that you're doing, but working with you, I felt the results, like you could talk about numbers, but you got me, you ran the numbers for me at the end, I'm like, oh my god, you really got me out there, but more importantly, I felt really held, you always checked in with me on things, like you kept me updated without nagging, but you also felt very like, does this feel good to use this a good alignment? And everyone that you connected me with was so aligned that I was like, oh, she really understands me. People who I was on their podcast, they were like, your publicist really understood intuitively like who I am by sending you to me, and I know I sometimes a podcast, I get a lot of requests from people, and I'm like, it's like a bro wellness person, and I'm like, y'all never listen to my podcast, because you would never send this bro wellness person about losing weight, and like biohacking, you're like, you would, you clearly never listen to me, and you are really embodied, I feel like you are who you are, you really stand on business with your values, and the care you give to your clients is something that I'm like, I just love that to be such a model in going forward in this kind of industry, because I can feel for you. It's not just, okay, I have to get you in this top whoever podcast, or get you on as many podcasts as possible, if they're not like moving the needle for me and the impact I want to create, so I guess I should say I mentioned in the beginning. What's your big three? Because that might also help people understand why you're so naturally good at this, and what they can learn in their own charts from it. Hit us with the cosmic bio.

Crystina Rowntree: 10:18

Okay, so I'm a sad sun and a Taurus rising with a Cancer moon, so it's a mix. It's a mix that I love. I'm not trying to toot my own horn, but I'm like, I see how each one really keeps me grounded and aligned, and I've really, through your course, I really fell in love with my chart because there were certain placements that I would see, and I'm like, ooh, I don't really like that, or like, ooh, is that too much, or is that an ugly side of me, or whatever, but really taking your course just to plug you right back. I was really able to just understand all the different layers of me and how all of the houses play in with all the planet placements and everything, and so I just really want to give you a shout out and thank you for that, because it really did help me love all the parts of my chart that I maybe used to. Feel insecure about or confused about.

Madi Murphy: 11:09

I love that it's so empowering just to know our authentic self so fully, and just to like trust it instead of doing this like wobble of am I, is this too? What a should I be like that person or should I be like me? And then you're like running around in shoes that don't fit, you're never comfortable, you're never gonna hit your stride, and you have definitely hit your stride, and you are one of the people I think about that, like the power of this work and how it works. Okay, so that the big three, and as I was talking, I was like, I'm laughing, I'm like, I just hear your big three so much, like you have that grounding, dependable builder energy of your Taurus, like the sides, you're naturally like helping with the storytelling, you've had your own podcast, and you're so good at sharing your voice, and that sad, and laughing, but Diana Ross, like the natural, like pop star archetype. Then your Cancer Moon, like, you do it with so much care and so much support, and I think as we move forward, like, I just love seeing people who really are that heart-centered place of, like, business. No, I really doing this because I care, and I'm willing to make certain compromises or concessions because of that, because it's so easy just to like.. there's certain industries we see where, like, yeah, if you have no empathy and you don't care about anyone, I could see where you could just fast track success without any values, the bulldozer, but we see where that has gotten us. So, tell me a little bit about you. Said that you kind of know we had met, you had been working somewhere corporate, and I'm sure your background, you've had experience in other types of businesses, but what sort of was the aha, and what made you want to switch towards working with more like heart-centered people, spiritual thought leaders, the kind of clients you have now?

Crystina Rowntree: 12:44

Yeah, so my Saturn return, how all

Madi Murphy: 12:48

good stories start.

Crystina Rowntree: 12:50

Yeah, I am an Aquarius. My Saturn's an Aquarius, and I was going through my Saturn return during the pandemic, which was so fun, and I was working for a nonprofit, and it was my first big girl job out of college, I worked at Sephora for many years, because I just absolutely loved it. And one day I was like, okay, I need to like have a big girl job and go after my career. I was really like afraid, as I've said before, to put myself out there. So I applied to a nonprofit, and I really felt like, okay, like this is so aligned. I feel like I could really make some change here, do some work here. Right? I like to put people over profit. I think that that's really my main mantra. And it just wasn't the case. It was also a religious organization, which there's trauma around there that we don't really need to dig into. I was raised in a very religious background, and I started going through my Saturn return, just asking all these questions. I got a therapist for the first time. I started going to Reiki for the first time. It all just put up on my door and was like, "You need to do this, and I'm like, "Okay. I was stuck in my house. I'm like, "What else am I gonna do other than work on myself? And I just started asking a lot of questions, and as we know of organizations that operate out of power and fear, they don't want you to ask questions. So I was seen as like the black sheep, a little bit, and it all came to a head during George Floyd, and there was something put out marketing wise that was really insensitive. It was very all lives matter messaging, and so I heard this, and I, at the time, was doing events, and I was also like very present on the social media, and so I saw a DM come through, and somebody who looked like me was like, this really upset me and hurt my feelings, this is not okay, and I hadn't heard the ad, so I had no idea, so I went and I listened to the ad, and I'm like, oh my god, oh my god, she's so right, this is not okay, so I went, and I was like, hey, like, coming to you, like, as a woman of color, this is a really sensitive time, and this message came off insensitively to our audience. I would love to start some kind of like diversity chapter at our work, and really help educate each other on how we're going to move forward in these times put out messages that really make people feel included and seen, and instead of doing the opposite, and the response was very like, oh yeah, of course, yeah, yeah, it ended up that I was the only person of color at that workplace that wasn't invited to this diversity round table, and I was like, okay, I felt punished for using my voice and for trying to do what was right. So that's when I started having a lot of revelations, and things just went downhill from there. And I just continued to find myself in jobs and spaces where I felt like money was always the bottom line. And I know that's what our world is at. It's not really a secret, but it just never felt right in my spirit, especially when it's I have the responsibility of somebody else's money, right? A client is coming to me, it's a x amount,$1,000 account, and the people above me are telling me, you just need to do what you need to do, because

Madi Murphy: 16:02

the money

Crystina Rowntree: 16:03

is more important and. And I was like, no, like, I really do feel like I need to do what's in the best interest of the client. So, long story short, I got really into podcasting. I've always loved just storytelling and listening to people. I think that's why I originally went into radio, because I just think it's magical that you can pick up a microphone like this and you can tell your story and it gets broadcasted to potentially millions of people, so I fell in love with podcasting, and that's really where I found my niche, and I always knew that from a very young age, like I didn't dream of the princess wedding or the kids in the family, I dreamed of like being a CEO, and so I just never, but people would ask me, like, "What's your dream job? And I'm like, "I don't really know. Like, I always felt like it didn't really exist yet. And then flash forward 20 years, and podcasts are taking off, and I really fall in love with it. And I started working more in podcasting, and I was like, you know, what, like, I really feel like this is a way that I can do something that I love, I can give back to my community, and I can amplify creatives and small businesses and people who I feel like are really making a difference in our world, and so that's really like how this all came to be, I really wanted to be able to showcase people who don't normally have a voice broadcasted for anyone listening. I use this statistic on my podcast a lot, but out of the entire landscape of podcasters, only 14% are black and 7% are Latina, so we already are like a very underrepresented, yeah, and that's not even going into the LGBTQ plus community or any other minority, that's just those two. The numbers keep going down after that, and I just felt, you know, what, this is really a space where I can make a difference, and I can find other creatives, and I can find other minorities or women in business, because we also are like underfunded and underpaid attention to. I can really help them get their voice out there, because that really is what I can offer to the world.

Madi Murphy: 18:20

I love that, and I knew bits and pieces, but it's why I love you're such a good storyteller, Sag, Miss Sag, son. It really brings you on a journey, and I think so many of us can relate to having something like that moment in time where you just realize you're like, this is not for me, this thing I thought was the vision for the career. Also, you have this reality to check, and you're like, oh, I'm not gonna.. this is not my mission to work here, but it takes so much courage, and it's so hard to sometimes I make that big transition, but on the other side it is like you just feel like no, there's certain places you're just meant to go and learn like almost what not to do. Thank you for so well modeling what not to do by that, and like there's so much of what I've learned about how to be like the boss, the lead of the coach I want is like just to do what I opposite of what I had worked for people, experiencing, and what makes you the real deal. I keep saying, because I can't emphasize enough that there's certain industries, like every industry has the great people and the bad people. I know, as an astrologer, I'm like, yeah, there's a lot of bad astrologers out there who are like fear mongering, there's a lot of weird coaches, there's a lot of things, and I think, as someone who's really, I feel in you like this conviction of really wanting to pick, I have the superpower where I know how to connect, I know how to amplify, I know how to get your voice out there, and it's so cool, even in podcasting, basically, since it's been an industry, I do think about it, like I know podcasts around right out of college or something, as listening to one of the serial, like the first podcast ever that was out there, like the NPR story, but in terms of like podcasting as we know it now, I feel like really did blow up in that like 2020 again, everyone at home, everyone being like I do want to listen and learn, and then it's been on this upward trajectory, so as someone who's been doing this and probably has a lot of experience, and your own personal, and also watch other people, is there advice that you would have, or like, if someone's listening to this and they're like, I either have my own podcast and they want to bring it out further, or something I'm sharing, offering, or I want to start, I want to begin, is there a tip or insight or piece of advice that you feel like this is what I would wish people would just know from the beginning, right now, or like what I wish I knew then, or and it's kind of a large ask, but I know people listening like this and they're kind of like, okay, where do I start, I'm ready, like I want to get my voice out there more, but I'm scared, I'm always blocked, we all know the blocks, right? The imposter syndrome. I'm not ready. Do I have the right equipment? Who am I to do this? What would you want to, like, impart to them?

Crystina Rowntree: 20:55

Yeah, I think that it's twofold. So, first of all, I always tell my clients, yes, I want to know all the big things that you've achieved. Have you been on any. Big press features has your business like monetarily hit a certain point, has your podcast hit a certain amount of downloads? Those are all good things to know, because again, we live in a world where numbers talk, right? So I'm like, tell me your accomplishments, I totally want to champion you in that, but also I want you to take that to the side, and I always ask people, like what makes you tick? I want to know you in here, because chances are that's what audiences want to know. I think that we all are in this space of like content overload. I just feel like Brain Rock City. I've been feeling like that lately the last few months. I'm just like, I'm so tired of all of this, just like talk or all of this like content, just for the sake of throwing content out there. I want to feed my brain, I want to feed my soul, I want like to listen to somebody who actually has something positive to say that I can implement into my practice or into my daily life. Teach me about something I don't already know, like I want to be a more well-rounded person, and I think that as a collective, a lot of people are feeling that way, and I think that's why we're seeing a lot of people leave certain social media platforms. I know that TikTok used to be like the spot I used to go to TikTok, and I wouldn't even bother opening Instagram, and now I'm just kind of like, what's coming up on my feed now? Like, it's.. I know that it's partly because the algorithm has changed, but I think that everyone's just craving so much for like real humanity and real stories, and so that's what I would say, is I want you to hone in first on your message and what you want audiences to feel. What do you want people to come away with? I think for my own podcast, that's what Danny and I would always say at the beginning of each episode, where we were prepping, like, how do we want our audience to feel when they listen to this episode? I think that's so important, and it will always lead you back to your why. So, first, hone in on your message to just start, and I think that a lot of people say that, but I'm really, I'm speaking to you guys as somebody who's been there because I wanted to start a podcast for six years, and I was like, what would I say, and will people even listen, and like, how am I any different than anybody else who has a podcast, and especially now, like, there's so many, there's 2 million podcasts out there that you can choose to listen to, just start, just do it, and I think that a lot of it comes from practice, so that's another thing too that I offer people is let's just get together on a call, and you're going to talk to me like we're doing a podcast interview, and we're just going to have a little coaching moment, and you're just going to get comfortable with sharing your story, with being behind the mic, and with really being seen, because I think that a lot of us who have maybe been forced to be a little bit more in the shadows, or we feel unsafe to say the things that we need to say, or to stick up for the communities we need to stick up for. I think that a lot of us struggle with that, maybe not being understood, or things being taken out of context. That is something that we see a lot now, right? It's like cancel culture is so rampant, and so a lot of the women that I talk to, they're like, I'm just so afraid that I'm gonna say the wrong thing, and I'm gonna get canceled. What happens is, if you take your message and you practice, and you just start, yeah, a lot of that is that's your shield, right? If you come to the table and you're like, I know exactly who I am, I know exactly what I believe, what I stand for, and I know exactly who I'm serving and what their pain points are. You can't really fail. I always just tell people, like, be completely yourself, and you're safe to do that here. And if we need to have a couple coaching sessions for a minute, just so that you can get comfortable with me just being yourself, let's crack the egg open a little bit, so that you can get comfy, because you have to start small, right? Like throwing yourself into the fire, like I'm not gonna put you on the Today show tomorrow, you know what I mean? Like, throw yourself into the fire, and I think that people think of, like, PR, as I'm gonna go on, like, talk shows, or I'm gonna go on, like, the huge deer media, or call her daddy type shows, and I'm like, no, I mean, the reach for that would be great, and I think that after, sometimes it takes people a few years. There's some people that start doing this kind of work, and it takes them 10 years to get an opportunity like that. I think that we have to be realistic with the fact that we need to start small, and that smaller creators actually have way more loyal and tapped in audiences than somebody who has maybe 4 million listeners, but of those 4 million listeners, like how many of them are actually interacting, and how many people are actually taking what they're hearing from your podcast, or from your show, or whatever you're putting out into the world from your art, how many of those people are actually taking that, putting it into practice in their life, or sharing it with others? So, I always tell people, like, don't knock the small guys, you know what I mean? Like, everybody has something to say, and somebody with 10,000 followers is just as valuable as somebody with a million, because their followers are there for a reason.

Madi Murphy: 26:04

Yeah, no. Their followers are there for a reason, while you're talking, obviously. My brain is just click clicking, and I think I hope everyone is really like letting this land, because Christina is a true cosmic baddie, like she's locked in spiritually, energetically, astrologically, professionally, strategically. So things she's saying, it's not fluff, it's like there's so much behind what you're saying, and like my personal experience, I'm gonna just talk to some of the things you just said to even expand them a little bit, and like breathe some like my personal experience in. Yeah, you have to practice, like I must be like the first times you speak, it's like when you're like opening like a little like container for the first time, you're like just like puffs of like dry smoke coming out. You're like, okay, is this thing on? I, my first podcast that I did, when Audrey and I were like, okay, I think I'm ready to do a podcast. I remember recorded it in my basement, it was in November of 2020 I guess, and I just rant word salad. It was literally like Audrey just looks at me and she's let's just maybe put this down for now, because I was like, I had no idea what I was saying. I was babbling, and then it helped me. Then I was like, I'm gonna go and talk like more on Instagram Live, and see what am I talking to my friends about a lot. What am I? And I realized, for me, the thing that I was talking about a lot was the astrological weather, like everyone was like, we call and texted me, what's happening. I was like, you know, who's way more efficient to get on and say this once a week, so that I can tell someone, "Hey, this is why you're feeling this way, is what's coming up, and the practice of that. So then I got really clear with that, but then it was like when the book came out, it was such an edge for me, like Julie writing this book and promoting it. I had to take myself through my cosmic zone journey, like every single one of those keys, I was like,"Fuck, I need this key right now, because why me? Why am I doing this, or can this actually feel good pressure? And I had to go through that, and finding my voice through that, it was like, like telling my story. I'm very good at Virgo, I'm very good at prescribing, I'm very good at here's how tools, but I'm like, oh, me and my story, and the first few I was on, I was just like, I don't know what I'm saying. I don't even know what my clear, like, talking points are, but oh my god, after doing a three or four or five of them, I started realizing, first of all, like, I hope how everyone feels playing their story. I'm like, oh my god, I really am that bitch, like I've really gone through some things, and like, you realize, like, all these seemingly random.. I'm like, wait a minute, I forgot about.. I'm like, oh my god, yeah, that's crazy. And you start to realize all this, like, seemingly random or hard or messy things you're going through are like threads or like weaving you to this moment, and you really realize I know who I'm here to serve, I know my mission, but reflecting on my story from the past like 1020 years, I'm like, oh, I see how it was like I was so divinely guided to this moment in time that it's given me, forget the book, forget, I'm like, I feel like so much more clear on myself and my journey, and like how unfuck withable I feel on it. I'm like, so telling your story is for other people to connect with you, but sometimes it's for yourself to hear that, oh yeah, I've been through things, and this stuff wasn't random, it made me stronger. I'm here, and I'm on this mythical journey that feels very messy when you're in it, but then reflecting, it's been so cool, and what you said about cancel culture, and all of that. Yeah, like when you're saying suffer, the more you practice, when you get clear, and the more you get clear on your why, you're gonna realize you're like, okay, like, I have lost.. I have my biggest flex. I think I have 300 some odd reviews on my podcast, and I have my two in the past year, my two only one-star reviews, or like, not five-star reviews. And I was like, "Oh, I'm a Virgo. I'm like, "Ah,

Unknown: 29:41

I like

Madi Murphy: 29:41

a good positive feedback. I want my good grade. And I looked at them, and I was like, I have never been prouder to have this bad grade, because the reviews that I got that were like one star, four star, was like, do you have to keep talking about Trump, and I'm like, yeah, like, now I'm like, yeah, like you see why, and it was like there was something in my other one, it was like, oh, it's, I just, I like her, but just like everything gets so it's not that deep, but she's connecting too many dots, like things, and she asked the things that she hates white people, and I'm like, "What? I know I literally loved it. I was like,"Yes, I actually don't want to be for everyone and tiptoeing around certain things. I'm like,"I'd rather be fully myself and lose certain people than be like a diluted version, which we're seeing now, this like wishy-washy, like I don't want to like own a side, and I'm not even talking politically, I'm just talking like sides of like morality and humanity, of I want to stand up for what I believe in, and if that means that like some people aren't down with me, then like, good, I don't really want you here anyway, lovingly, but it's helped me again, like fit really clear. It's okay if not everyone. If people didn't like me and were canceling me because I wasn't speaking my truth, that would hurt. That would like shit like that, really hurt. But I'm like, okay, but I have on the other side of those two, I have 300 some odd. Five-star reviews of people being like, right. Thank you for being so real. Thank you for being the voice I need you. Thank you for making me feel less alone or more empowered, or whatever it is. So, I just want to tell people that is like the price you pay, but you also realize, again, you're coming from the right place. Have I spoken out of turn? Have I said stuff that people write me an email and be like, that was a little.. I don't know if I like that. I'm like, oh, and I can be like, you know what, I can.. I'm a humble human. I'm just talking sometimes. I'm gonna say something. Oh, I didn't really mean it that way, but I trust myself and I trust my community to know where my heart is, and to correct and grow together, which we're all gonna have to do as we move through this like crazy chapter. But, like, everything you're saying to me felt so Pluto and Aquarius, Uranus and Gemini, and like, when you were talking about, we don't need more brain rot, to me, like, Uranus and Gemini is really already coming, and the end of Neptune and Pisces is like the journey was like, hey, all that like overload of like content and fantastic, like everything we experienced from 2011 to now taught us so much about what social media can do, but now I think Uranus and Gemini is who are people who are actually putting out stories, help write things like because I think a lot of people are going to have an aversion to just content for content's sake, whether that's because AI is going to create stuff that's just even more of a slop feeling, right, and people are going to crave what we've been talking about in our containers for a minute of like real energy, like you're talking, I'm amped up because your energy is seeding my energy, and I need that to go out in the world and have like good energy. Wow, thank you for that gift, versus hearing someone just rattle off something from Chat GBT. I'm like, not good, like I just have a headache now, so everything you're saying, I just wanted to speak to that. And the last thing I want to say for listening is that I think you do think everyone wants to come, the big podcast, or like on the Today Show, and myself, I have been there in the past too, where I've been like, I really want to do that. I realize that sometimes

Crystina Rowntree: 32:59

the goals, like, I want to say, like, I'm not knocking those things at all, like, those are great goals, those are great platforms. It's great to have goals. I'm just saying, you can't always start there, and nobody really does, unless you're like an overnight success, which doesn't really happen a ton.

Madi Murphy: 33:16

Yeah, and to me, like, I have goals. I would love to do some of that stuff, but I also know that, like, when I have done certain things like that, it hasn't landed the way I maybe expected, in terms of the return or finding people who are like-minded, because just the nature of having a bigger, broader audience, but I know with this podcast tour, I was like, I'll say yes to anything as long as a line, right? I'll talk to someone who's a podcast, they have 500 loyal listeners, that's a room of 500 people, you think I'm talking to a room of 500 people every week, right? Oh, right, and when I was first starting off, like doing all this, I was introduced to the concept of horizontal networking, where, like, you link up with people who are similar audiences as you, similar stage of their business as you, and that was like 10 years ago. Now, some of my friends, who were like, I know, starting off with 100 followers or running a tiny little business out of the back of their car on the trunk, they're really successful now, and they get to take me along for the ride with them. Hey, do you want to come host a retreat here, talk on this podcast? And so I just want to also reiterate that, like, part of the Pluto and Aquarius of it all is not only idolizing or focusing on the big mainstream huge network legacies or the big huge like podcasts, but like finding someone you're like-minded with, and let's kind of grow together. Day one has been really, really cool. And when you were talking, I just.. I haven't thought of that in a while, but I feel like that's actually like a good Pluto and Aquarius medicine.

Crystina Rowntree: 34:43

Yeah, and I think that from that there have been so many people who have come to me after your podcast tour and was like, hey, like she wasn't even on my radar. Do you know of other creators like that? Like, you really never know, like it's a ripple effect, right? And I think that's one way that we can support each other as small business owners, as spiritual creatives. I just want to encourage people that no matter what your niche is, no matter what your art is, no surprise like what we're going through right now, it's like absolutely enraging, it's heartbreaking, but for me personally, I have to alchemize that into something positive, that's why when we decided to this episode, I was like, yes, absolutely, I would love to come in here and talk about what I do, and like, how I can support people. And if you have more questions for me, like, my DMs are always open for you. But really, I'm like, I really want to inspire others to say, like, the time is now. That's really what, like, kicks my ass in gear, is like, I can't stay silent anymore. I have to take a chance on myself, and I can't really play small. So, whatever your art is, whether you want to start a podcast, you want to do a podcast tour, you're an artist, you're a writer, you're a poet, you do public speaking. My clients have been on all these different types of genres and industries, but I just want to incur. People that, if you are really on the fence, that the time is really now, even if it's in a small way. I don't have a lot of followers on my business account, I have 130 followers, but I'm still able to reach the people that matter, and like what you were saying, with like cancel culture and everything, and like really calling people who are aligned is like you are going to be understood by the right people, we're always gonna make mistakes, we're always gonna say, like you said, things that, like, oh, it just came, it just flew out, and I like wasn't really thinking about it. We all make mistakes, we're human beings, right? But really being upfront about who you are from the beginning, it really does cancel all of that out, because people know who straight up, and so I always encourage people, like, yes, it's scary. I'm not saying these things as I have all the answers, or it's so easy for me. It is not easy for me, especially like you were saying with your when you started your podcast. I had to take down the first two episodes because I was so nervous that I blacked out, and then I re-listened to them, and I'm like, I have no idea what the hell I was saying, no,

Madi Murphy: 37:08

no, you can black out your like word salad, you're like, what am I even saying right now?

Crystina Rowntree: 37:12

There's no perfect way to start, but you're never going to get to your dreams and get to the places you need to be in with the people in your community that are going to just add so much value to your life and to your work if you don't start, and I think that right now we all can come together and really create something good out of this, because if you think about it, think back to like different artists. There's this artist that I love, her name is Yolanda Lopez, and she started speaking out during the Chicana movement, because it was a time when a lot of rural farmers in California, and just Latino people in general, were really getting singled out, like we're saying now. And she used her art as activism, and now, like, she's like, "Please go look her up, she's an absolute badass. She's from San Diego originally, and then moved up to San Francisco area, but she's just. there's no revolutionaries, or there's no artists, creatives, that a lot of times they were hated. Think of anybody who's been of influence across history who has really ignited good change, right? They all had opposition, and it's scary, and it's uncomfortable, but if you really want to leave a legacy of love, kindness, goodness, camaraderie, unity. Then we owe it to ourselves, and we owe it to our community to really put ourselves out there.

Madi Murphy: 38:36

Fuck yeah! This is the pep talk that we all need right now, because it's so intimidating, but it's also art is needed during revolutionary times, and we literally have to speak truth to power, because power, it so benefits from silence, like it is like the, it's so benefits from it, and whether that's like, I know that feeling of being like I'm not well versed on every political subject, every area of life, but I can say, God damn it, like I don't want the immigrants in my community treated like this, and I will like nothing is worth the cost of like my soul of not saying that, right? So it's like you don't have, I don't know, like every policy ever made, but I know certain things, and right now we're crossing a threshold, right? It's so beyond politics, it's literally like your voice is like weaving a new reality into existence, and I keep thinking about that. I'm like, you can meditate all you want, you can pray all you want, but if you don't speak up, like the universe and people around you don't know how to respond to that and create from that point. So that's why I'm like, right, know everyone, like sharing your voice is so important, and you also feel like I think about that energy of being in a concert with people, and everyone's like singing your favorite song, and you're like, yeah, to tears, because you're all like locked in, you're having this shared energetic experience, and that's the downline I keep getting now, is that's what we're creating, like we're creating this shared experience by all of us sharing our voices and like showing it really imperfectly with like creating the like antithesis like what we're going up against with this like rot in our society like when do we need the voices and how we find each other so as you're saying this what are some again like things that have helped you do you have any like hype or messages or tools that you've been like, no, this is something I've really been leaning on to help me do this more, because you're like me, we're also very sensitive, you and I like your Cancer Moon, my Pisces moon. So I'm Mars massage, I love my fire, but at the end of the day, I am so sensitive, I am so like, oh, I don't want to offend anyone, and so I have to like gather certain tools, like literally every day of my life, to do this. It doesn't always come easily. So, are there any tools or things that you're using right now, you're plugging into, or that have really helped you step into this moment?

Crystina Rowntree: 40:59

Yeah, one thing that I started doing last year when I was really starting my business, like the ground. Work, I didn't really launch until this was, I guess, 2024 so I didn't really launch until the beginning of 2025 but I started an imposter journal, which sounds so crazy, it's like an inner RuPaul always talks about, like your inner saboteur, I started the journal to her, right, like I have my journal that I'm scripting, I'm manifesting, I don't want to put any negative energy in that journal, right? So I have another journal that I just spew out all the negative thoughts in my head, the things that I'm afraid of, the things that I feel like I don't measure up, I'm not good enough, and I literally put it all on a paper, and then I look at it and I'm like, that's so ridiculous,

Madi Murphy: 41:43

you see it right now, you're like, what? Yeah,

Crystina Rowntree: 41:46

and it's like she lives there, and she's in a tucked away, like I don't bring her out, like I do with my other journal that I write in daily, but I just encourage anybody, if you're somebody, like I also, I struggle with OCD, and so the thought spirals, and the like intrusive thoughts, like they really get to me, and so I have to really separate what's the story in my head and what's my inner saboteur telling me and what's actual truth. So, I think that looking at things from like a bird's eye view and seeing, okay, these are all the negative things that I think about myself, but you know what, they're not true, because what are they even grounded in? They're just grounded in like my insecurities and my worries, and so that helped me separate. Okay, I have my journal for like my highest self and my intentions, and like all the good I want to put into the world and all the good I want to attract. And then I have this journal over here where, like, I just get it all out. So I think that's been a really good tool for me. And then, of course, just diving into my chart, I mean, your podcast is like a weekly ritual for me. I wake up on Monday mornings, and I go for my walk outside, and I listen to Cosmic RX every Monday. And then, besides that, I have found that community lately has just been so healing for me. I started getting involved in an a very like aligned, grounded, positive, empowered women's social group, and so I would encourage anybody, they're popping up everywhere, all over the country, and some of them you have to pay to be in, but the one that I'm in, you don't have to pay anything, if you're in Southern California, you should check out Happy Girl Club, but it was a really good way for me, I moved to a new place in 2023 and it was a good way for me to start meeting women who are like-minded, and it did feel something in me, really, to be around people who see the world in a similar way, or even if they don't, like I'm learning from you, but it's from a place of love, it's not accusatory, and it's not defensive, right? So, just being able to get together with like-minded women, and let's go have a ceremony circle at the beach on a full moon, let's go for a walk. Let's go make some art together. Let's go, like, to the.. I live in Temecula, which is wine country. So, let's go to the winery and just have a girls' day. That's just been so healing for me, because it does make me feel like I'm not alone, and it's really opened my eyes to.. I think that sometimes we're on social media and we see maybe all of the people who like their beliefs or values are against what we believe, and that can make us really disillusioned, right? And it can make us disheartened, because it's there's all these people who like think that what's going on in the world isn't bad, right? And it makes you get like in a negative mindset, but when you put yourself out there and you're around people who you know hold space for you and are really like grieving for the state of the world and love others and love their community. It really inspires you that you know what, there's more good than bad, and that love really is way stronger than fear and hate and all these powers that try to keep us down. So that's what I suggest, as well as like finding an aligned community, and I know that's easier said than done sometimes, but in whatever way you can, like I know that Maddie leads your community circles for your, for the new moon once a month, that's always been so supportive for me. So, in whatever way, whether it's virtual or in person, finding a community has really helped me, and as an entrepreneur, just personally, as a creative, really feel more connected. Oh, so well said. Such a my Virgo. Just love some tangible tools, and I love the journaling. So true. Nothing will make you laugh faster than reading your own negative thoughts about yourself written out loud, and you're like, this is truly trash. Where did this even come from? And yeah, I love the community thing. I think that's really important. The in-person community, there's something. It's just student of energetics and metaphysics, and there's just something about being in human, like other people's energy, that you're just

Madi Murphy: 45:35

so connected to humanity, you're connected to inspiration, joy, love. Also, like that, we're all on a journey that's like imperfect, but we're doing it together, and it's like, why are we gathered? Why every mystical and spiritual tradition, like, why there's gatherings? It's because, like, it does something for us. And I think right now, as we go into this very air time, and our Pluto to Aquarius, you're in Gemini, it's great, but it is like, oh no, back to the local community, back to remembering our human. Humanity, and what that does is also like by design, like you said, some things in the digital realm are made to make us feel in despair or alone, right? Does no one care? Only one cares about shopping hauls and like vacation pics, but hello, children being kidnapped, like anyone want to talk about her. Hello, you're like, am I crazy or no? And then you get together with like real humans, and that's what I love about even this type of history we're in, is I love literally getting my hair done down the street, and the receptionist, like my girl Courtney at Drybar, and she's like a Virgo, and we're just like, like, we were just like, so this is crazy, a few months ago, right? And I'm like, yeah, what do you mean, just because, like, ice, I'm like, and then she's episode files, like, and now we just, every time I get my hair blown out, we're just like, yeah, being connecting and strategizing, and it's almost like what we need is this like offline community too, of being like, we know, like, it's such a full circle, like, we have the power of connecting and doing this, having podcasts, but then also what that's being grounded and rooted in is the in-person community, and I think that it also goes back to storytelling. We're in person, and we're like, oh, you went through that, me too. Okay, so I didn't mess up, or I'm not off track, or I'm not like crazy, or like unwell. I'm just, oh, cool, they did it, I can get through this too. So that is really fantastic advice, and I love anything I have about my notes here, classic Virgo. I'm like, I haven't looked at these the whole time. I'm like,

Crystina Rowntree: 47:28

I know I had notes too, and I was like, whatever,

Madi Murphy: 47:31

we're just going. So, one thing I want to ask you about, and I haven't asked anyone about this yet on the podcast, so it'll be fun to hear your take on it. I think so much of what we're doing right now is, you haven't, for years, being like, we're going to revolution, revolutionary times, now I feel like everyone wants on the same page, like they can see that we're in it. So now I'm changing my story a little bit. So now we get to be part of the joyful reimagining, like we're reimagining, right? We're getting to use our voices for this collective rebirthing, like everything we're saying is we're building worlds, we're like speaking our reality into existence, but like in the collective level, and I actually just saw Ad Bunny shouted that out as people were sending to me at the Grammys, so I was like,"Yes, we're all Pisces, my Pisces king, we're getting it, we're doing

Crystina Rowntree: 48:17

this started, don't get

Madi Murphy: 48:20

literally giving me life, everything about it, everything about it was like I thought like that's how like artists, and we always be like standing in this threshold as we're thinking about this joyful reimagining, and whether this is like on a podcast, sharing your story, or like you said, sharing from the community. Is there anything that you just want to share with people about what that looks like or feels like to you? I know we were talking about some of the cosmic zone keys or things in your personal experience, but I feel like you are really someone here who is here to inspire change through love and joy, and to show us that a better world is possible, and even you do it in the micro on this industry that can be like in certain circles feel a little like icky, but you're getting to do it with just so liberation-minded, so love-minded, so heart-centered. Is there anything that you just want to say out loud? Like, weave into the collective right now with your voice around what do you want to bring into the collective through your joyful reimagining? What's the thread you want to bring down?

Crystina Rowntree: 49:18

There's like several, there's several threads, but I think that I obviously love supporting women, and I love supporting minorities, and I think that right now we're really seeing this return to the matriarchy versus the patriarchy, and taking care of each other. I think that in one of our readings together, you did the past life regression, and it just has always sat on my heart for years. It rang so true to me that I absolutely know that this is who I was before, but just going back to this like village mentality, I think is really what's on my heart and my mind right now, and just the fact that we don't have to live in fear anymore. For centuries we were basically told that we had no power, and I think that what we're all experiencing collectively now is that, like, no, wait a minute, you're abusing your power, right? These other systems that we are abusing your power. We have so much power. Have you guys checked out, like, all the people that are coming up to the protests for Minnesota, and everything, and everything. People are like in the streets, dismantling, look at Iran, look at Sudan, like they're modeling, like they're literally getting persecuted for just being a woman, you know what I mean. And they're still risking their lives to be out there on the front lines, and I think that is so inspiring to me, because it, we always say this, the saying, we, it takes a village, and it really truly does, and I would love to see us move back to that kind of living, because I think that the consumerist capitalistic culture has taught us, like, individual, like, moved from, like. Village living and communal living, to everybody needs to have their own apartment or your house, because that's what makes you successful, and I honestly feel like having a village is a sign of, like, your life force and, like, the vitality that you have inside, because that to me is what life is about. You can have all of these accolades, right, and all of these.. I'm coming to.. I'm saying this literally as a publicist, like somebody who people's like names out there, and I'm not saying I'm not contradicting myself in this, but I'm just saying strip all of that back, and what I've really learned in the past two years is like the moments that I can't ever get back, like my I've been able to, I've been living with my best friend, and her daughter is like a niece to me, like I love her so much, and being able to like watch her grow, she just turned five, and so watching her grow from I moved in when she was three, and getting to watch her, I'm like, I don't know if like kids are in the cards for me, but being able to, like, see a human being grow and the development, and just being able to see how her brain changes, like, I wouldn't have been able to see that firsthand if it wasn't, like, community and the village, and being able to, like, come beside each other in hard times, and being, like, you know what, we're both going through shit, but let's do this together, so I think that's what I want to put out into the sphere, is that like we really need to, I think that we are, we're showing up for each other in a way that I haven't seen us in a while, but like we really need to like take care of each other and return to this matriarchal village way of life, because I think that is really what feeds our soul, it's not necessarily the accomplishments, the career, whatever, like that is as a career baddie, like that is very fulfilling to me. It's what drives me, but the human moments, and being like reminded of, like, why was I sent here with a mission at this time, it's like, oh, so it's like I can enjoy the human moments too.

Madi Murphy: 53:05

Oh, beautiful. Well, you knocked that out of the park. I really just threw that one on you. I didn't even know I was gonna ask that, so I was like, how did I even answer that right now? I don't know, but I knew you had something to say in there, so I'm

Crystina Rowntree: 53:16

happy to pull that out.

Madi Murphy: 53:19

Everything you were saying, I was like, cosign, cosign, like share, repost everything you're saying, like that's how I feel. Really well said, and I really am just, yeah, hoping as this reaches the airwaves and our collective consciousness, like just feeling that shift. And I feel so many people I know are saying and living and acting on that exact truth. And so I feel like it's everything spiritual, every spiritual truth you hear, like the Instagram quotes and the Pinterest things, they apply to the collective, so there's that expression that what you desire desires you, right? It's like a spiritual adage, and it's great for when you're manifesting, since don't worry, that thing wants you. And I feel that way right now about the matriarchy. I feel that way about returning to the village, the community care. It's like we're all feeling it, because it also wants us to feel it, and we're like, it's here, and it's coming, and I love that. Is there anything before we get into, like, how people can find you, and all that yummy good stuff? Is there anything just like open air that we didn't get to, or anything you want to say, or anything that's just pinging in your intuitive little, your third eye? I

Crystina Rowntree: 54:21

think that I like left it all out there, but I just wanted to tell people, like, I'm here for you, whether you have like just questions or whatever, like I am so lit up by what I do now, and so I just want to spread that to other people. So yeah, my DMs are open, and you can always reach out to me. I'm Christina Dot Creative on Instagram and Threads. I've been challenging myself to post more for myself, because I do a lot of posting for my clients, and then it's like my content takes the back burner, but I'm trying to be better about that this year, and yeah, I don't know, I feel like I've laid it all bare today, which is a great thing to have.

Madi Murphy: 55:00

I'm happy, I can feel like I knew we were going into this conversation, I was like, oh, this girl has a lot to say, my Oracle has some stuff to channel and bring down to us mortals, and I really want to amplify everything you've said and reiterate, like the sharing your voice, right, whatever someone takes away from this, whether it's sharing your voice in relationships on Instagram or social media or Neptune or Upscrolled, or wherever we're all going, or whether that's sharing your voice in your community, there's something that's so important about it, right? Like, we're weaving so much through this, and we're expanding so much through our voice, and this is how we are casting like new spells in our culture, which we like so need. So I just really invite, if anyone is feeling moved from something that Christina said today, reach out, don't hesitate, don't let it, like, go to the back burner, or if you're feeling like this is my sign to post that thing, or publish that thing, or please do it, and what Christina said in the beginning, I just wanted to go back to just start, yeah, just start, make it first, then you can make it good later. But just start, so yeah, Christina, thank you so much for being just such a delightful voice here, and for being someone who's walked the wall to talk on all of this, and for continuing to guide us, and for being personally someone I think is so inspiring, and showing us like just revolutionary new ways of being in business, being of service, and being in our art. Thank you,

Crystina Rowntree: 56:31

thank you so much. Thanks for having me. Like I said, it was an honor, and I really do view you as a big sister figure. And honestly, you showing up and doing what you did inspired me to do the same. So, yeah, I think that's what I want to leave people with, is you can do it, you're stronger than you know, you have more to say than you know, and there you always have expertise out there that you know somebody is needing, even if you feel like you're reinventing, you don't have to reinvent the wheel. Yeah, that's what I want to leave everybody with, is you have something to say, it's important, and you were put here on this earth at this time to live it out.

Madi Murphy: 57:05

Yes, a man, a woman, I love that so much. Christina, you are such a gift to me personally. I love you, and I know now a gift to everyone listening. So, thank you all for tuning in. Mm.